Apple has done it again - they've released a new iPhone model that's sure to revolutionize the world of technology. But this time, it's not because of any new features or innovations - it's because the new iPhone is just a brick with an Apple logo on it.

"We wanted to create a phone that was simple, sleek, and timeless," said Apple CEO, Tim Cook. "And what's more timeless than a brick?"

The new iPhone, called the iBrick, has no screen, no buttons, and no battery. It's literally just a brick with an Apple logo on it. But according to Apple, that's all you need.

"We believe that the iBrick is the ultimate minimalist phone," said Cook. "It's so simple, it's genius. You don't have to worry about apps, or updates, or charging your phone. It's just a brick, and it works."

But not everyone is sold on the idea of a phone that's just a brick. Critics have called the iBrick a "gimmick," a "rip-off," and a "joke." "It's like they're not even trying anymore," said tech blogger, Sarah. "Who would buy a phone that doesn't do anything?"

Despite the criticisms, Apple is standing by their new product. They believe that the iBrick will appeal to a certain type of consumer - one who is tired of the constant distractions and notifications of modern smartphones.

"We think that there's a market for people who just want a phone that's a phone," said Cook. "And the iBrick is the perfect phone for them."

But as the iBrick hits stores, some consumers are starting to question whether it's really worth the price tag. After all, a regular brick costs a lot less than an iBrick.

"I mean, I guess it's kind of cool to have an Apple logo on your brick," said iBrick buyer, Jake. "But I'm not sure it's worth $999."

Only time will tell if the iBrick will be a hit or a flop. But one thing's for sure - it's certainly a bold move for Apple.